facebook for business

Facebook for Business – is it part of your mix?

Posted Leave a commentPosted in Marketing

Do you use Facebook for business? Depending on your target market and your marketing objectives, Facebook can be an important channel for business marketing. That’s true whether you’re focus is Business to Business (B2B) or Business to Consumer (B2C). Why use Facebook for business? In today’s marketing landscape it makes sense to promote yourself using Read more

creative brief

Creative Brief – The Starting Point For Marketing

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The creative brief seems to have gone out of fashion. Sometimes a client needs help completing a brief, which is understandable, but for marketing managers, the creative brief should form a cornerstone of their marketing training. What’s so important about a creative brief? Whether you’re briefing a designer, media buyer or marketing consultant the creative Read more

social media

Why you should use Social Media to promote your brand

Posted Leave a commentPosted in Marketing

Love it or loathe it, social media is playing an ever-increasing role in the successful marketing of businesses. While its value is rooted in brand awareness, platforms like Facebook and Twitter – and more recently  Instagram and YouTube – are significantly boosting brands’ SEO. Savvy marketers know that digital marketing can reach hundreds of thousands, Read more