One of the emerging sectors in marketing software is website lead tracking. Put simply, lead tracking software identifies companies or organisations visiting your website based on the IP address used for the visit. Lead Forensics is one of the market leaders but their pricing can be prohibitive for small business or public sector organisations. We’ve road-tested some Lead Forensics alternatives to evaluate which is best.
Why use lead tracking software?
Would you love to find out who has visited your organisation’s website? Does your website get visits but you’ve no idea who is visiting or what their interest is? Would you like to follow up sales leads with a call or email?
Website lead tracking tools will help your organisation achieve all of the above. With lead tracking you can identify and act upon website visits which would otherwise have been anonymous. Several of the software providers also integrate with marketing customer relationship management (CRM) systems like Salesforce or Zoho, so that your website lead can be efficiently managed from cold prospect through to a sale. Continue reading
Do you need a small business marketing plan? Maybe you’ve tried social media marketing and it delivered zero sales, or you’ve been persuaded to pay for advertising in a local magazine, and still the phone doesn’t ring.
Does this sound familiar?
The good news is that you’re not the first small business owner to struggle with marketing, and it is a problem that can be fixed by following this simple guide.
Your small business marketing plan
You know that your business needs a marketing plan, but you just don’t know where to start. The first point to note is that every business is different, so you need to develop your own marketing plan. What worked for one company may not work for you. However, every channel or technique has best practice of how to use it effectively. Continue reading
In the era of PPC advertising (PPC stands for ‘Pay Per Click’), your online marketing campaign can be more precisely targeted than ever. A cleverly planned and managed PPC strategy can save money, boost your profile and increase online sales, making a vibrant online presence accessible to businesses of all kinds. Continue reading
Do you know what branding really is? For many businesses, branding means little more than a company logo. However, branding is a complex issue that encompasses every element of your business. A well-designed logo, which is great for promoting visual identity, is only one part of the overall branding process.
Every element of your business intertwines to form a brand – your products and services, your ethos, customer care, marketing and, last but not least, your logo. These factors come together to tell the story of your business and make it accessible. Continue reading