Advertising Law and Other Marketing Minefields

It’s easy to break the law with marketing activity, without realising it. As well as advertising law, there is data protection legislation, image rights, competition and prize draw rules and much more to keep on top of. In addition, specific industries such as the insurance and financial services sectors must abide by their own specific advertising guidelines. Continue reading

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Why you should use Social Media to promote your brand

Love it or loathe it, social media is playing an ever-increasing role in the successful marketing of businesses. While its value is rooted in brand awareness, platforms like Facebook and Twitter – and more recently  Instagram and YouTube – are significantly boosting brands’ SEO. Savvy marketers know that digital marketing can reach hundreds of thousands, and sometimes millions, of potential customers at the click of a mouse – for very low cost or free. There’s lots of compelling reasons why you should use social media to promote your brand. Continue reading

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Getting started with PPC Advertising

In the era of PPC advertising (PPC stands for ‘Pay Per Click’), your online marketing campaign can be more precisely targeted than ever. A cleverly planned and managed PPC strategy can save money, boost your profile and increase online sales, making a vibrant online presence accessible to businesses of all kinds. Continue reading

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Stock Images vs Custom Images – the Pros and Cons

What are the differences between custom and stock images? Images are known to increase the effectiveness of social media posts but they play an important role across marketing activity.

Potential customers can tell a lot about your business by the pictures you use online to promote it. Images convey your brand’s story and sum it up. To be effective, they must have a visual impact that will appeal to your target audience.

Good images make your brand more memorable. Business and product descriptions that are displayed with a photograph are remembered by 65 per cent of viewers for up to three days.* Striking, high quality images that engage website visitors should form an important part of your branding. Continue reading

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Branding for beginners

Do you know what branding really is? For many businesses, branding means little more than a company logo. However, branding is a complex issue that encompasses every element of your business. A well-designed logo, which is great for promoting visual identity, is only one part of the overall branding process.

Your brand

Every element of your business intertwines to form a brand – your products and services, your ethos, customer care, marketing and, last but not least, your logo. These factors come together to tell the story of your business and make it accessible. Continue reading

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The Importance of SEO for Business

Search Engine Optimisation (SEO) is a term nearly every business is aware of, but not something every company invests in. Many, particularly small to medium-sized businesses, don’t understand the power of SEO – while others swear by it. Understanding what SEO does, and how it can help your brand, is vital in a world driven by eCommerce, search engine rankings and website clicks.

Why is SEO important?

If you are not using SEO and your competitors are, they will attract more business than you will. Why? It is because people are finding and engaging with their websites, while yours is virtually invisible. SEO is marketing their brands day and night, keeping them one step ahead of you. Continue reading

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Why you should not use ‘alternative facts’ in advertising

Alternative facts is just one of the new phrases surfacing during 2017. Fake news, alt-facts, exaggerations – call it what you will, they are essentially all untruths.

So what does this have to do with advertising?

Facts and claims in advertising

How often have you questioned bold claims you’ve seen in advertising?

The number 1 product…

The best… Continue reading

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What to do in a crisis – Marketing Contingency Plan

What should the marketing team do when a disaster or bad news headlines dominate the news and social media? Since we can never foresee all eventualities, a good marketing contingency plan allows you to address unexpected events.

Sadly, we live in a world where bad news is a regular occurrence. At times like this marketing, sales and profit are far down everyone’s priority list. However although world events are outside of our control, the marketing and communications teams have a responsibility to have a marketing contingency plan in place and be ready to act.
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How to use Video in your Marketing

Video is one of the fastest growing marketing tools, and recent statistics show just how effective video marketing is:

  • 78% of people watch videos online every week
  • Customers are 64% more likely to purchase after viewing a single product video
  • 52% of marketers worldwide name video as the type of content with the highest return on investment

There are several ways of incorporating video marketing into your strategy, depending on your objectives. Here are some low-cost effective ways to include video marketing in your marketing mix. Continue reading

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How can marketing improve student satisfaction?

Research has shown that the introduction of higher tuition fees has resulted in a consumer culture in Higher Education. Students’ expectations are increasing and universities and colleges must respond with an outstanding student experience if they want to maintain student statisfaction.

What can marketing teams do to facilitate student satisfaction and meet the needs of their consumers? Continue reading

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