Which website lead tracking software is best?

One of the emerging sectors in marketing software is website lead tracking. Put simply, lead tracking software identifies companies or organisations visiting your website based on the IP address used for the visit. Lead Forensics is one of the market leaders but their pricing can be prohibitive for small business or public sector organisations. We’ve road-tested some Lead Forensics alternatives to evaluate which is best.

Why use lead tracking software?

Would you love to find out who has visited your organisation’s website? Does your website get visits but you’ve no idea who is visiting or what their interest is? Would you like to follow up sales leads with a call or email?

Website lead tracking tools will help your organisation achieve all of the above. With lead tracking you can identify and act upon website visits which would otherwise have been anonymous. Several of the software providers also integrate with marketing customer relationship management (CRM) systems like Salesforce or Zoho, so that your website lead can be efficiently managed from cold prospect through to a sale. Continue reading

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How to Moderate a Facebook Group

As a business Facebook Groups are a great way of growing a community with a focus on your business sector. But how do you moderate a Facebook Group and why do you need to?

Last time I posted about using Facebook for Business, and in this post I’m going into more detail about using Facebook Groups and how to moderate them. Continue reading

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Facebook for Business – is it part of your mix?

Do you use Facebook for business? Depending on your target market and your marketing objectives, Facebook can be an important channel for business marketing. That’s true whether you’re focus is Business to Business (B2B) or Business to Consumer (B2C).

Why use Facebook for business?

In today’s marketing landscape it makes sense to promote yourself using the channels that your target audience already uses. I’ve previously posted about Why You Should Use Social Media to Promote Your Brand, but why Facebook in particular?

Facebook is by far the biggest social media network globally with over 2 billion monthly active users worldwideContinue reading

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Creative Brief – The Starting Point For Marketing

The creative brief seems to have gone out of fashion. Sometimes a client needs help completing a brief, which is understandable, but for marketing managers, the creative brief should form a cornerstone of their marketing training.

What’s so important about a creative brief?

Whether you’re briefing a designer, media buyer or marketing consultant the creative brief is the document that should be created at the start of every marketing project. Continue reading

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How to create a Small Business Marketing Plan in 5 Steps

Do you need a small business marketing plan? Maybe you’ve tried social media marketing and it delivered zero sales, or you’ve been persuaded to pay for advertising in a local magazine, and still the phone doesn’t ring.

Does this sound familiar?

The good news is that you’re not the first small business owner to struggle with marketing, and it is a problem that can be fixed by following this simple guide.

Your small business marketing plan

You know that your business needs a marketing plan, but you just don’t know where to start. The first point to note is that every business is different, so you need to develop your own marketing plan. What worked for one company may not work for you. However, every channel or technique has best practice of how to use it effectively. Continue reading

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Advertising Law and Other Marketing Minefields

It’s easy to break the law with marketing activity, without realising it. As well as advertising law, there is data protection legislation, image rights, competition and prize draw rules and much more to keep on top of. In addition, specific industries such as the insurance and financial services sectors must abide by their own specific advertising guidelines. Continue reading

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Why you should use Social Media to promote your brand

Love it or loathe it, social media is playing an ever-increasing role in the successful marketing of businesses. While its value is rooted in brand awareness, platforms like Facebook and Twitter – and more recently  Instagram and YouTube – are significantly boosting brands’ SEO. Savvy marketers know that digital marketing can reach hundreds of thousands, and sometimes millions, of potential customers at the click of a mouse – for very low cost or free. There’s lots of compelling reasons why you should use social media to promote your brand. Continue reading

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Getting started with PPC Advertising

In the era of PPC advertising (PPC stands for ‘Pay Per Click’), your online marketing campaign can be more precisely targeted than ever. A cleverly planned and managed PPC strategy can save money, boost your profile and increase online sales, making a vibrant online presence accessible to businesses of all kinds. Continue reading

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Stock Images vs Custom Images – the Pros and Cons

What are the differences between custom and stock images? Images are known to increase the effectiveness of social media posts but they play an important role across marketing activity.

Potential customers can tell a lot about your business by the pictures you use online to promote it. Images convey your brand’s story and sum it up. To be effective, they must have a visual impact that will appeal to your target audience.

Good images make your brand more memorable. Business and product descriptions that are displayed with a photograph are remembered by 65 per cent of viewers for up to three days.* Striking, high quality images that engage website visitors should form an important part of your branding. Continue reading

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Branding for beginners

Do you know what branding really is? For many businesses, branding means little more than a company logo. However, branding is a complex issue that encompasses every element of your business. A well-designed logo, which is great for promoting visual identity, is only one part of the overall branding process.

Your brand

Every element of your business intertwines to form a brand – your products and services, your ethos, customer care, marketing and, last but not least, your logo. These factors come together to tell the story of your business and make it accessible. Continue reading

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