It’s easy to break the law with marketing activity, without realising it. As well as advertising law, there is data protection legislation, image rights, competition and prize draw rules and much more to keep on top of. In addition, specific industries such as the insurance and financial services sectors must abide by their own specific advertising guidelines. Continue reading
In the era of PPC advertising (PPC stands for ‘Pay Per Click’), your online marketing campaign can be more precisely targeted than ever. A cleverly planned and managed PPC strategy can save money, boost your profile and increase online sales, making a vibrant online presence accessible to businesses of all kinds. Continue reading
Do you know what branding really is? For many businesses, branding means little more than a company logo. However, branding is a complex issue that encompasses every element of your business. A well-designed logo, which is great for promoting visual identity, is only one part of the overall branding process.
Every element of your business intertwines to form a brand – your products and services, your ethos, customer care, marketing and, last but not least, your logo. These factors come together to tell the story of your business and make it accessible. Continue reading
Search Engine Optimisation (SEO) is a term nearly every business is aware of, but not something every company invests in. Many, particularly small to medium-sized businesses, don’t understand the power of SEO – while others swear by it. Understanding what SEO does, and how it can help your brand, is vital in a world driven by eCommerce, search engine rankings and website clicks.
Why is SEO important?
If you are not using SEO and your competitors are, they will attract more business than you will. Why? It is because people are finding and engaging with their websites, while yours is virtually invisible. SEO is marketing their brands day and night, keeping them one step ahead of you. Continue reading
Alternative facts is just one of the new phrases surfacing during 2017. Fake news, alt-facts, exaggerations – call it what you will, they are essentially all untruths.
So what does this have to do with advertising?
Facts and claims in advertising
How often have you questioned bold claims you’ve seen in advertising?
The number 1 product…
The best… Continue reading
Research has shown that the introduction of higher tuition fees has resulted in a consumer culture in Higher Education. Students’ expectations are increasing and universities and colleges must respond with an outstanding student experience if they want to maintain student statisfaction.
What can marketing teams do to facilitate student satisfaction and meet the needs of their consumers? Continue reading