As a business Facebook Groups are a great way of growing a community with a focus on your business sector. But how do you moderate a Facebook Group and why do you need to?
Do you need a small business marketing plan? Maybe you’ve tried social media marketing and it delivered zero sales, or you’ve been persuaded to pay for advertising in a local magazine, and still the phone doesn’t ring.
Does this sound familiar?
The good news is that you’re not the first small business owner to struggle with marketing, and it is a problem that can be fixed by following this simple guide.
Your small business marketing plan
You know that your business needs a marketing plan, but you just don’t know where to start. The first point to note is that every business is different, so you need to develop your own marketing plan. What worked for one company may not work for you. However, every channel or technique has best practice of how to use it effectively. Continue reading
In the era of PPC advertising (PPC stands for ‘Pay Per Click’), your online marketing campaign can be more precisely targeted than ever. A cleverly planned and managed PPC strategy can save money, boost your profile and increase online sales, making a vibrant online presence accessible to businesses of all kinds. Continue reading
Do you know what branding really is? For many businesses, branding means little more than a company logo. However, branding is a complex issue that encompasses every element of your business. A well-designed logo, which is great for promoting visual identity, is only one part of the overall branding process.
Every element of your business intertwines to form a brand – your products and services, your ethos, customer care, marketing and, last but not least, your logo. These factors come together to tell the story of your business and make it accessible. Continue reading
Search Engine Optimisation (SEO) is a term nearly every business is aware of, but not something every company invests in. Many, particularly small to medium-sized businesses, don’t understand the power of SEO – while others swear by it. Understanding what SEO does, and how it can help your brand, is vital in a world driven by eCommerce, search engine rankings and website clicks.
Why is SEO important?
If you are not using SEO and your competitors are, they will attract more business than you will. Why? It is because people are finding and engaging with their websites, while yours is virtually invisible. SEO is marketing their brands day and night, keeping them one step ahead of you. Continue reading