A value proposition statement is a short statement which clearly articulates the organisation’s target market, USP and customer benefits. We use them a lot as the process of crafting the statement helps clients focus their minds on who they are targeting and what the customer benefit is. There’s no need to spend hours agreeing every Read more
One of the emerging sectors in marketing software is website lead tracking. Put simply, lead tracking software identifies companies or organisations visiting your website based on the IP address used for the visit. Lead Forensics is one of the market leaders but their pricing can be prohibitive for small business or public sector organisations. We’ve Read more
As a business Facebook Groups are a great way of growing a community with a focus on your business sector. But how do you moderate a Facebook Group and why do you need to? Last time I posted about using Facebook for Business, and in this post I’m going into more detail about using Facebook Groups Read more
Do you use Facebook for business? Depending on your target market and your marketing objectives, Facebook can be an important channel for business marketing. That’s true whether you’re focus is Business to Business (B2B) or Business to Consumer (B2C). Why use Facebook for business? In today’s marketing landscape it makes sense to promote yourself using Read more
The creative brief seems to have gone out of fashion. Sometimes a client needs help completing a brief, which is understandable, but for marketing managers, the creative brief should form a cornerstone of their marketing training. What’s so important about a creative brief? Whether you’re briefing a designer, media buyer or marketing consultant the creative Read more
Do you need a small business marketing plan? Maybe you’ve tried social media marketing and it delivered zero sales, or you’ve been persuaded to pay for advertising in a local magazine, and still the phone doesn’t ring. Does this sound familiar? The good news is that you’re not the first small business owner to struggle Read more
It’s easy to break the law with marketing activity, without realising it. It is essential that every marketing person should know and keep up to date with the legal framework within which they operate.
Love it or loathe it, social media is playing an ever-increasing role in the successful marketing of businesses. While its value is rooted in brand awareness, platforms like Facebook and Twitter – and more recently Instagram and YouTube – are significantly boosting brands’ SEO. Savvy marketers know that digital marketing can reach hundreds of thousands, Read more
In the era of PPC advertising (PPC stands for ‘Pay Per Click’), your online marketing campaign can be more precisely targeted than ever. A cleverly planned and managed PPC strategy can save money, boost your profile and increase online sales, making a vibrant online presence accessible to businesses of all kinds.
What are the differences between custom and stock images? Images are known to increase the effectiveness of social media posts but they play an important role across marketing activity. Potential customers can tell a lot about your business by the pictures you use online to promote it. Images convey your brand’s story and sum it Read more