facebook for business

Facebook for Business – is it part of your mix?

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Do you use Facebook for business? Depending on your target market and your marketing objectives, Facebook can be an important channel for business marketing. That’s true whether you’re focus is Business to Business (B2B) or Business to Consumer (B2C). Why use Facebook for business? In today’s marketing landscape it makes sense to promote yourself using Read more

creative brief

Creative Brief – The Starting Point For Marketing

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The creative brief seems to have gone out of fashion. Sometimes a client needs help completing a brief, which is understandable, but for marketing managers, the creative brief should form a cornerstone of their marketing training. What’s so important about a creative brief? Whether you’re briefing a designer, media buyer or marketing consultant the creative Read more

social media

Why you should use Social Media to promote your brand

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Love it or loathe it, social media is playing an ever-increasing role in the successful marketing of businesses. While its value is rooted in brand awareness, platforms like Facebook and Twitter – and more recently  Instagram and YouTube – are significantly boosting brands’ SEO. Savvy marketers know that digital marketing can reach hundreds of thousands, Read more

PPC Advertising

Getting started with PPC Advertising

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In the era of PPC advertising (PPC stands for ‘Pay Per Click’), your online marketing campaign can be more precisely targeted than ever. A cleverly planned and managed PPC strategy can save money, boost your profile and increase online sales, making a vibrant online presence accessible to businesses of all kinds.

branding

Branding for beginners

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Do you know what branding really is? For many businesses, branding means little more than a company logo. However, branding is a complex issue that encompasses every element of your business. A well-designed logo, which is great for promoting visual identity, is only one part of the overall branding process. Your brand Every element of your business Read more