Do you know what branding really is? For many businesses, branding means little more than a company logo. However, branding is a complex issue that encompasses every element of your business. A well-designed logo, which is great for promoting visual identity, is only one part of the overall branding process. Your brand Every element of your business Read more
Search Engine Optimisation (SEO) is a term nearly every business is aware of, but not something every company invests in. Many, particularly small to medium-sized businesses, don’t understand the power of SEO – while others swear by it. Understanding what SEO does, and how it can help your brand, is vital in a world driven Read more
Alternative facts is just one of the new phrases surfacing during 2017. Fake news, alt-facts, exaggerations – call it what you will, they are essentially all untruths. So what does this have to do with advertising? Facts and claims in advertising How often have you questioned bold claims you’ve seen in advertising? The number 1 Read more
What should the marketing team do when a crisis hits that is external to your organisation? World events are outside of our control, but it is the marketing and communications team’s responsibility to act when a crisis hits.
Video is one of the fastest growing marketing tools, and recent statistics show just how effective video marketing is: 78% of people watch videos online every week Customers are 64% more likely to purchase after viewing a single product video 52% of marketers worldwide name video as the type of content with the highest return Read more
Despite the alarmist headlines on the BBC, the recently published HEPI and Which? survey on student academic experience shows that the vast majority students are satisfied with their university experience. There are however issues that university marketing and communications teams can help to resolve.
Very few businesses launch an entirely new idea with a brand new USP (unique selling point), which means that the majority of companies are offering something similar to a product or service already on the market. There are however a few ways in which you can make your business different and help you stand out.
The key to finding more customers for your business is first to understand who your ideal customers are, and then to define target markets for your product or service. Many new and established businesses struggle to define their target markets, however it is vital that you get inside your buyer’s head and understand what motivates Read more
Every business that wants to survive or grow needs a marketing plan. So whether you are just starting out or if your company has been established for a while you should create one. A marketing plan doesn’t need to be complicated; in fact if you are a small start-up you should try to keep it Read more
The Volkswagen scandal highlights how quickly the public’s trust in a brand can be destroyed. It takes years to build a brand and develop customer understanding of the brand promise, so when we find that the company has been dishonest about their product’s qualities it undermines the customer’s understanding of all that the brand stands Read more