It’s never too late to make a fresh start. At the same time as dusting down those running shoes, cutting out chocolate and taking out a gym membership, why not apply the same principle to your marketing activity too? Here’s a quick marketing workout for your business.
The benefits of a Customer Relationship Management (CRM) system are well known in business, but Customer Relationship Management today is often misunderstood as being first and foremost about the CRM system – even worse – all about email marketing software. Practically every article or Internet search will return technology companies, email marketing tips or the Read more
Just in case you missed it, Amy’s Baking Company in Arizona is the latest company to get social media wrong – oh so wrong – and on an epic scale. This road-crash is however a prime example of how NOT to manage your social media channels.
There are some persuasive arguments as to why the tourism & travel industry should embrace social media and content marketing as strategies to promote their services, raise brand awareness and generate bookings and a positive reputation. The key to success is finding the right strategy and implementation for your organization.
Generation Y and their younger siblings are often under attack themselves for their self-obsessed attitude and inability to manage their own lives without ‘helicopter’ parents by their sides. In this post I’m highlighting some of the characteristics observed of Generations Y and Z as a starting point is to understanding this target market better.