Just in case you missed it, Amy’s Baking Company in Arizona is the latest company to get social media wrong – oh so wrong – and on an epic scale. This road-crash is however a prime example of how NOT to manage your social media channels.
There are some persuasive arguments as to why the tourism & travel industry should embrace social media and content marketing as strategies to promote their services, raise brand awareness and generate bookings and a positive reputation. The key to success is finding the right strategy and implementation for your organization.
Generation Y and their younger siblings are often under attack themselves for their self-obsessed attitude and inability to manage their own lives without ‘helicopter’ parents by their sides. In this post I’m highlighting some of the characteristics observed of Generations Y and Z as a starting point is to understanding this target market better.