As part of our wider involvement with the National Videogame Foundation, we were asked to create a marketing strategy for the education programmes delivered by the organisation.
We created a marketing strategy for education programmes which not only provided the basis for marketing communications tailored to parents and their children but also integrated with the organisations’ activities to promote day visits, the parents’ forum and private hire for birthday parties. Our approach was to create clarity for the customer to understand the range of opportunities on offer.
For education, in particular, we made recommendations to improve the sign-up procedure which collected essential parental permissions, creating an easier online journey in place of paper forms, which were often forgotten.
Our solution included a planned approach to marketing communications to ensure that each audience did not receive conflicting, confused messaging. We identified the key channels for engaging with parents and provided best-practice advice to team members to enable them to implement the strategy.