We were asked to create a schools marketing strategy for Inspire Culture, Learning and Libraries.
As a new organisation, Inspire had a number of services which were aimed at local schools. At the time, however there was little co-ordination between the teams and no consistent messaging.
We created a schools marketing strategy for their educational services which brought their services for schools under one brand proposition and created a layered marketing plan for them to reflect the need for generic communications as well as subject-specific communications. We aimed to create clarity for the customer in schools to understand the range of services on offer. As a result of the project new combined services were developed and launched to partner schools.
As part of the project we accessed and shared data so that target schools could be categorised and prioritised for retention and acquisition. We established templates and processes to ensure that marketing activity was easy to deliver and data protection was in line with regulatory requirements.
Our solution also addressed the challenges faced by providers of services to schools, namely reaching the right contacts, avoiding the school office in-box, and challenges presented by reduced school funding.
We briefed the in-house marketing team on the schools marketing strategy and marketing plan, and supported the initial implementation.
If you’d like to discuss your schools marketing strategy please get in touch today.
“Roisin has worked very effectively with our organisation to develop a marketing strategy for our services for schools that meets our needs. She quickly got to grips with the complexities of our organisation and the challenges we face to produce a practical and deliverable strategy.
She developed professional relationships with all our key stakeholders and was able to bring clarity to our thinking. I would be very happy to work with Roisin and Refresh Marketing for future projects.“
Kirsty Blyth – Assistant Chief Executive Officer at Inspire Learning, Culture and Libraries