Public Sector Marketing
As experienced Public Sector Marketing specialists we appreciate the specific needs and challenges that exist in the sector. Many of our clients are not-for-profit organisations including charities, community benefit organisations or trade bodies. We also work with utility companies to design digital processes and communications to benefit their customers.
We are adept at stakeholder management and engaging with service users to ensure close alignment with your strategic plan and the priorities for the coming year.
The public sector is undergoing an extensive period of change, with a drive to digital self-service and the adoption of a commercial focus. We have experience of working with teams during periods of change, and engaging with front-line staff to ensure that a new strategy is understood and bought in to.
Change often means new processes and ways of working, which we can develop for you. We're experienced in delivering process mapping workshops involving your team to co-create new processes and ensure shared ownership going forward.
In some organisations marketing activities are undertaken by non-marketers, hence the need to articulate strategies in a way which will be understood and can be acted on by in-house teams.
Management information is a cornerstone of our approach, providing you with the information you need to demonstrate impact and value.
Contact us to discuss your requirements, and to see how we can help solve your organisation's challenges.