It’s never too late to make a fresh start and grow your business with our 5-step marketing workout. It may be that your business plans have become derailed, or your current marketing activity is not delivering results. If you want to make a positive change to grow your business is Read more
Do you need to make changes or delete your email list for GDPR? We’ve seen many organisations simply deleting all their email data in response to GDPR legislation, often without reason to do so. You will need to ensure that you comply with all the requirements of GDPR and PECR Read more
We created a GDPR compliance checklist for clients and decided that this information would be useful to share on our blog for general information. We hope that you find it useful. There is so much information and misinformation published about GDPR that a simple guide is called for, which outlines Read more
It’s easy to break the law with marketing activity, without realising it. It is essential that every marketing person should know and keep up to date with the legal framework within which they operate.
What should the marketing team do when a crisis hits that is external to your organisation? World events are outside of our control, but it is the marketing and communications team’s responsibility to act when a crisis hits.
This video is doing the rounds on social media at the moment. It stood out to me as an example of a great branding campaign. The story takes two senior ladies (An and Ria) from Holland on their first flight on an aeroplane. We experience their nerves and preparation before Read more
Marketing automation has become more important than ever, especially for those businesses who want to grow and see profits rise. Marketing intelligence firm, IDC, believe that the industry of automated marketing will grow to a staggering $4.8 billion in 2015; showing just how important this business technology really is. If Read more
The benefits of a Customer Relationship Management (CRM) system are well known in business, but Customer Relationship Management today is often misunderstood as being first and foremost about the CRM system – even worse – all about email marketing software. Practically every article or Internet search will return technology companies, Read more