Social media has evolved greatly over the past decade. It has proved even more important in marketing since the covid-19 pandemic, this blog will explore how you can influence customer choice with social media. What is social media? Social media is a way of interacting in order to provide or Read more
It’s never too late to make a fresh start and grow your business with our 5-step marketing workout. It may be that your business plans have become derailed, or your current marketing activity is not delivering results. If you want to make a positive change to grow your business is Read more
Do you use Facebook for business? Depending on your target market and your marketing objectives, Facebook can be an important channel for business marketing. That’s true whether you’re focus is Business to Business (B2B) or Business to Consumer (B2C). Why use Facebook for business? In today’s marketing landscape it makes Read more
Facebook Groups are a great way of growing a community with a focus on your business sector. But how do you moderate a Facebook Group and why would you need to? How are Facebook Groups useful for business? We’ve previously shared the reasons why Facebook is a good marketing channel for Read more
The creative brief is the starting point for any marketing activity, yet it is often overlooked. Think of it like you approach packing your suitcase for your holiday. No-one wants to arrive on holiday to find that they left their swimsuit or sun block at home. The better prepared you Read more
Do you know why you should use social media to promote your brand? Love it or loathe it, social media is playing an ever-increasing role in the successful marketing of businesses. While its value is rooted in brand awareness, platforms like Facebook , Twitter, Instagram and TikTok – are significantly Read more
What are the differences between custom and stock images? Images are known to increase the effectiveness of social media posts but they play an important role across marketing activity. Potential customers can tell a lot about your business by the pictures you use online to promote it. Images convey your Read more
What should the marketing team do when a crisis hits that is external to your organisation? World events are outside of our control, but it is the marketing and communications team’s responsibility to act when a crisis hits.
Video is one of the fastest growing marketing tools, and recent statistics show just how effective video marketing is: 78% of people watch videos online every week Customers are 64% more likely to purchase after viewing a single product video 52% of marketers worldwide name video as the type of Read more
If you want to find more customers for your business you first need to understand who your ideal customers are, and then identify where you can find more of the same type of customer. Many new and established businesses struggle to define their ideal customer – their target markets. To Read more