Data storage - GDPR compliance

GDPR compliance made easy

Posted Posted in Marketing

We created a GDPR compliance checklist for clients and decided that this information would be useful to share on our blog for general information. We hope that you find it useful. There is so much information and misinformation published about GDPR that a simple guide is called for, which outlines the key obligations and actions. Read more

value proposition statement

Value Proposition Statement

Posted Posted in Marketing

A value proposition statement is a short statement which clearly articulates the organisation’s target market, USP and customer benefits. We use them a lot as the process of crafting the statement helps clients focus their minds on who they are targeting and what the customer benefit is. There’s no need to spend hours agreeing every Read more

creative brief

Creative Brief – The Starting Point For Marketing

Posted Posted in Marketing

The creative brief seems to have gone out of fashion. Sometimes a client needs help completing a brief, which is understandable, but for marketing managers, the creative brief should form a cornerstone of their marketing training. What’s so important about a creative brief? Whether you’re briefing a designer, media buyer or marketing consultant the creative Read more