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7 reasons to take control of your company’s social media accounts

Posted Leave a commentPosted in Marketing

Social media accounts are easy to launch, which make them a great marketing tool, yet this simplicity can be the cause of big problems for businesses. Obtaining social media optimisation can be a struggle when business accounts are set up by staff without any training or guidance. Imagine the scenario where there’s a clear brand Read more

customer service CRM

Let’s redefine CRM and put customers first

Posted Leave a commentPosted in Marketing

The benefits of a Customer Relationship Management (CRM) system are well known in business, but Customer Relationship Management today is often misunderstood as being first and foremost about the CRM system – even worse – all about email marketing software. Practically every article or Internet search will return technology companies, email marketing tips or the Read more