Conscious consumer holding earth

The conscious consumer

The Covid-19 pandemic has had a significant impact on consumer behaviour. One such trend is an increased awareness of and interest in the ethical, environmental and social impact that brands are having. Belief-driven buying is not new, however the interest in aligning with purpose-driven brands is increasing. Covid-19 as a Read more

5 step marketing workout running shoes

5 step marketing workout

It’s never too late to make a fresh start and grow your business with our 5-step marketing workout.  It may be that your business plans have become derailed, or your current marketing activity is not delivering results. If you want to make a positive change to grow your business is Read more

Union flag and EU flag

Brexit Business Communications

How should your organisation communicate with customers about Brexit? We’ve prepared this guide to Brexit Business Communications to help you plan your messaging effectively. Business analysis of the Brexit agreement is concentrating on the potential economic impacts post-March. But what are the impacts on customers and consumers? How should businesses Read more

branding

Branding for beginners

Do you know what branding really is? For many businesses, branding means little more than a company logo. However, branding is a complex issue that encompasses every element of your business. A well-designed logo, which is great for promoting visual identity, is only one part of the overall branding process. Your brand Read more