video camera - video marketing

Making the case for video marketing

Posted Posted in Marketing

If you’re reading this, you know that incorporating video into your marketing strategy is a must. Most organisations recognise the importance of video marketing, however if you need support highlighting the benefits, this short guide will help you to make the case for video in your marketing strategy. Highlight the numbers Present your colleagues with Read more

Union flag and EU flag

Brexit Business Communications

Posted Posted in Marketing

How should your organisation communicate with customers about Brexit? We’ve prepared this guide to Brexit Business Communications to help you plan your messaging effectively. Business analysis of the Brexit agreement is concentrating on the potential economic impacts post-March. But what are the impacts on customers and consumers? How should businesses communicate these challenges to business Read more

Data storage - GDPR compliance

GDPR compliance made easy

Posted Posted in Marketing

We created a GDPR compliance checklist for clients and decided that this information would be useful to share on our blog for general information. We hope that you find it useful. There is so much information and misinformation published about GDPR that a simple guide is called for, which outlines the key obligations and actions. Read more

value proposition statement

Value Proposition Statement

Posted Posted in Marketing

A value proposition statement is a short statement which clearly articulates the organisation’s target market, USP and customer benefits. We use them a lot as the process of crafting the statement helps clients focus their minds on who they are targeting and what the customer benefit is. There’s no need to spend hours agreeing every Read more

PPC Advertising

Getting started with PPC Advertising

Posted Leave a commentPosted in Marketing

In the era of PPC advertising (PPC stands for ‘Pay Per Click’), your online marketing campaign can be more precisely targeted than ever. A cleverly planned and managed PPC strategy can save money, boost your profile and increase online sales, making a vibrant online presence accessible to businesses of all kinds.

branding

Branding for beginners

Posted Leave a commentPosted in Marketing

Do you know what branding really is? For many businesses, branding means little more than a company logo. However, branding is a complex issue that encompasses every element of your business. A well-designed logo, which is great for promoting visual identity, is only one part of the overall branding process. Your brand Every element of your business Read more