Union flag and EU flag

Brexit Business Communications

Posted Posted in Marketing

How should your organisation communicate with customers about Brexit? We’ve prepared this guide to Brexit Business Communications to help you plan your messaging effectively. Business analysis of the Brexit agreement is concentrating on the potential economic impacts post-March. But what are the impacts on customers and consumers? How should businesses communicate these challenges to business Read more

value proposition statement

Value Proposition Statement

Posted Posted in Marketing

A value proposition statement is a short statement which clearly articulates the organisation’s target market, USP and customer benefits. We use them a lot as the process of crafting the statement helps clients focus their minds on who they are targeting and what the customer benefit is. There’s no need to spend hours agreeing every Read more

creative brief

Creative Brief – The Starting Point For Marketing

Posted Posted in Marketing

The creative brief seems to have gone out of fashion. Sometimes a client needs help completing a brief, which is understandable, but for marketing managers, the creative brief should form a cornerstone of their marketing training. What’s so important about a creative brief? Whether you’re briefing a designer, media buyer or marketing consultant the creative Read more

mobile web content

7 ways to take your content mobile

Posted 1 CommentPosted in Marketing

Mobile access to web content is a key trend in digital marketing, with many companies adopting a mobile first strategy.  Desktop-only sites are set to become dinosaurs, so now’s the time to refresh your web strategy with mobile in mind. The options for taking your content mobile can be confusing – responsive and adaptive design, Read more