creative brief

Creative Brief – The Starting Point For Marketing

Posted Posted in Marketing

The creative brief seems to have gone out of fashion. Sometimes a client needs help completing a brief, which is understandable, but for marketing managers, the creative brief should form a cornerstone of their marketing training. What’s so important about a creative brief? Whether you’re briefing a designer, media buyer or marketing consultant the creative Read more

branding

Branding for beginners

Posted Leave a commentPosted in Marketing

Do you know what branding really is? For many businesses, branding means little more than a company logo. However, branding is a complex issue that encompasses every element of your business. A well-designed logo, which is great for promoting visual identity, is only one part of the overall branding process. Your brand Every element of your business Read more

mobile web content

7 ways to take your content mobile

Posted 1 CommentPosted in Marketing

Mobile access to web content is a key trend in digital marketing, with many companies adopting a mobile first strategy.  Desktop-only sites are set to become dinosaurs, so now’s the time to refresh your web strategy with mobile in mind. The options for taking your content mobile can be confusing – responsive and adaptive design, Read more