If you’re reading this, you know that incorporating video into your marketing strategy is a must. Most organisations recognise the importance of video marketing, however if you need support highlighting the benefits, this short guide will help you to make the case for video in your marketing strategy. Highlight the numbers Present your colleagues with Read more
How many times have you been told that ‘print marketing is dead’? Whilst there is a massive decline in print marketing from the heady days of direct mail, print is far from dead. Print materials play a crucial role in many marketing plans. Here’s our case for the defence of print marketing.
What are the main areas of digital marketing that you should be using to promote your business? Our 10 digital marketing tips highlight the top topics that every marketer needs to know about. Are you stuck on one technique or do you run an integrated digital marketing campaign? Read on to find out which techniques Read more
Modern marketers need to be skilled in a range of disciplines to complement traditional marketing training. We’ve compiled a list of the most respected and most useful free digital marketing courses online to help you with your continuing professional development.
Why should professional consultants be actively networking on LinkedIn? Self-promotion should be routine for anyone who operates as a consultant but, if like many people you are naturally introverted, the idea of putting yourself out there and networking for business might leave you in a cold sweat. However, as referrals and recommendations are like gold-dust Read more
All too often we see page owners running out of ideas for social media content, relying too much on national theme days, or trying a bit of everything without much success. Not only is the channel failing in meeting marketing objectives but this situation has the potential to damage your brand reputation. So how do Read more
How can you win at social media marketing when the odds seem to be stacked against you? The social media marketing environment is becoming ever tougher for brands to gain traction. Yet 58.8% of marketers indicate that social media marketing plays a very important role in their 2019 marketing strategies. 65% of the content that Read more
How should your organisation communicate with customers about Brexit? We’ve prepared this guide to Brexit Business Communications to help you plan your messaging effectively. Business analysis of the Brexit agreement is concentrating on the potential economic impacts post-March. But what are the impacts on customers and consumers? How should businesses communicate these challenges to business Read more
In today’s fast-paced, crowded world, it’s harder than ever to stay ahead of the competition. There’s always someone breathing down your neck, and the digital era we live in means things are changing quickly. New technologies and new ways of using them are coming out every day, and this means that staying competitive means being Read more
Why use an education marketing consultant? Education marketing is rapidly changing, with new marketing techniques evolving on a regular basis. Whether your school, college or university has an in-house marketing team or not, it can be a challenge to keep up to date with everything. An education marketing consultant brings a number of benefits to your Read more